Abhishek Sisodyia
Associate Manager,category Management @PW (PhysicsWallah)
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WORK HISTORY
Associate Manager,category Management @PW (PhysicsWallah)
Led Strategic R&D for Regional Education: Conducted detailed research on multiple state boards to identify content gaps, align academic offerings, and guide category development. Successfully Launched \"MP Board Wallah\": Led the end-to-end launch of the MP Board vertical in collaboration with internal teams — from R&D to execution — creating a new growth vertical within the platform.YouTube Growth & Content Strategy: Built and scaled the MP Board YouTube channel to 100K+ subscribers, collaborating closely with the YouTube Manager to design and execute a student-centric content roadmap.Cross-Functional Stakeholder Management: Manage coordination between batch operations, academic teams, product, and marketing to ensure seamless execution and timely launches. Course Enrollment & Organic Growth: Drive paid course enrollments through effective content strategy, community engagement, and operational alignment — focusing on delivering real value to learners.
EDUCATION
Lloyd Business School
Bachelor of Business Administration, Business Administration and Management General
Amity University
Master of Business Administration, Marketing
ABOUT ABHISHEK SISODYIA
Hi, I\'m Abhishek Sisodyia, a growth-focused category marketing professional, currently leading execution, content, and organic sales initiatives at Physics Wallah. With experience across edtech, client servicing, and real estate, I bring a hands-on, impact-driven approach to marketing strategy, stakeholder collaboration, and digital execution.At PhysicsWallah, I led the successful launch of MP Board Wallah after deep R&D, scaled our YouTube channel to 100K+ subscribers through structured content planning, and drove 8k+ and 10k+ enrollments in free batches. I work closely with teams across batch ops, content, and sales to deliver seamless internal coordination and impactful outcomes.Previously, I handled 15+ enterprise clients at Instaveritas, ensuring smooth BGV processes and timely delivery. My foundation in marketing execution was built during my internship at Geetanjali Homestate, where I successfully closed two real estate units while working across marketing, MIS, and sales support. I’m currently pursuing an MBA in Marketing from Amity University, with a focus on Digital Strategy, Performance Marketing, and Brand Growth. Areas of Expertise: Category Marketing & Growth Strategy YouTube Content & Organic Marketing Client & Stakeholder Management Internal Operations & Cross-Team Collaboration BGV Coordination & Process Execution Campaign Support & Real Estate Sales Signature Highlights: Launched MP Board Wallah with in-depth R&D and strategic planning Achieved 100K+ YouTube subscribers through content-led growth 8k+ and 10k+ enrollments in major free batch campaigns Handled 15+ enterprise clients in BGV at Instaveritas Closed 2 real estate units during internship through lead nurturing & team support Always open to connect, collaborate, or explore new ideas in marketing, education, and growth. Drop me a message, and together, let\'s make marketing awesome!
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