Abhishek Singh

About Abhishek Singh

Assistant Director - Admissions & Marketing | Founder | EduTech & Retail Entrepreneur…

Experience

1. Assitant Director Admissions & Marketing-outreach

   T.S. Mishra University

   Dec 2024 — Present · Lucknow, IN

   Lead and manage the admissions strategy for undergraduate, postgraduate, and professional programs, ensuring alignment with institutional goals.• Plan, design, and execute multi-channel marketing campaigns across online, print, email, and social media platforms to attract prospective students.• Organize and manage outreach programs, seminars, webinars, workshops, and career fairs to engage with potential applicants.• Develop strategic partnerships with schools, coaching centers, industry stakeholders, and alumni networks to strengthen brand presence.• Oversee end-to-end admission process management, including student counseling, documentation, application tracking, and reporting.• Monitor and analyze performance metrics, preparing detailed reports and presenting insights to the Director of Admissions.• Collaborate with academic and administrative departments to ensure marketing strategies are in sync with institutional objectives.• Design and implement automated admission dashboards for real-time tracking of counselor performance and workflow efficiency.• Increase confirmed admissions through data-driven digital campaigns, personalized counselor outreach, and targeted follow-ups.• Introduce structured data entry and reporting systems, improving accuracy, transparency, and reporting efficiency by up to 70%.• Implement lead nurturing and CRM strategies to maintain engagement with prospective students throughout the admission cycle.• Conduct competitor analysis and market research to identify opportunities for growth and optimize recruitment strategies.• Train and mentor admissions counselors to improve communication skills, counseling effectiveness, and target achievement.• Develop content and promotional materials aligned with marketing campaigns to enhance student engagement and institutional visibility.

Education

• Amity University

  Executive MBA, Business Administration and Management, General

• Babu Banarasi Das (BBD) University

  Bachelor of Technology - BTech