Abhishek Shirpurkar

Manager, Data & Analysis @Digitas North America

Denver, CO, US

Informed client strategy with a novel B2B funnel analysis that demonstrated campaign efficiency, leading to a 66.7% budget increase for the 2025 planning year.• Evolved quarterly reporting for an international B2B launch by establishing new performance metrics, providing the first clear framework to measure B2B retargeting efficiency.• Led a high-performing team of two analysts, who, after a 6-month development plan, were recognized by leadership as \'go-to sources of truth\' for process innovation.• Upskilled team to become \'triage-specialists\' owning complex workstreams (floodlight tagging, data piping, audience intelligence), improving average team efficiency by 50% in 2025.• Drove a centralized automation initiative that reduced ad hoc request turnaround time by 80% by implementing faster ETL and versatile, multi-level dashboard templates.• Co-authored a new QBR framework with the VP of Data & Analytics to translate performance data into strategic measurement plans, learning agendas, and actionable recommendations.• Drove new business growth by collaborating with Media Investment and Strategy teams, delivering data narratives that secured a new retail media pitch and expanded client scope.

De Anza College

Associate of Science (A.S.) - Transfer, Business Administration and Management, General

Dr. Antonio Da' Silva Technical High School and Junior College

Higher Secondary Certificate, Maharashtra State Board, Vocational High School and Secondary Business/Vocational-Industrial/Occupational Diploma Program

University of North Texas

Bachelor of Business Administration - BBA, Business Analytics

The Magna Carta School, Staines, UK

High School, Triple Science, Mathematics, English Literature, Business Studies, Design & Technology