Abhishek Sanghai

About Abhishek Sanghai

Product-Led Growth Marketer | Revenue-Driven | Data-Informed | Brand-ObsessedVersatile marketing leader with 8+ years of experience across B2B and B2C growth marketing, sales enablement, and brand strategy. I specialize in blending data-driven decision-making with creative execution to scale the pipeline, improve conversion, and elevate brand presence across digital channels.At Snapmint, I spearheaded the creation of the new B2B website and drove a 300% increase in qualified leads within just 4 months - building scalable growth foundations through demand generation, ABM, and product-led initiatives. Most recently, I led marketing at OptCulture, where I oversaw full-funnel strategy across demand generation, automation, events, and ABM. Prior to that, at GoKwik, I played a pivotal role in scaling the ecosystem from 50 to brands - launching large-scale campaigns like the GoKwik Shopping Festival, improving MQL to SQL conversion by 2x, and reducing Cost per SQL by 38% Key Highlights:• Scaled SQLs 50x across B2B & D2C brands using performance and ABM playbooks• Led multi-channel campaigns (Google, Meta, LinkedIn, WhatsApp, Email)• Launched event-based GTM strategies, including roundtables and sponsorships• Built full attribution frameworks using tools like GA4, HubSpot, and Looker• Collaborated closely with product, CX, and sales to drive growth and adoption Core Skills:Performance Marketing | Demand Generation | ABM | SEO/SEM | GTM Strategy | Brand PositioningProduct Marketing | Marketing Automation | Martech Stack | Funnel Optimization | Growth Leadership PGDM (Marketing & Strategy) – International Management Institute (IMI)Currently exploring senior marketing opportunities where I can help build scalable, measurable growth engines. I’m always open to connecting with fellow marketers, founders, or operators building at the edge of product and growth. Outside of work, I’m an avid music and chess enthusiast.

Experience

1. Senior Marketing Manager

   Snapmint

   Jun 2025 — Present · Bengaluru, IN

   a. Built and launched Snapmint Business website, creating a dedicated B2B growth engine; drove 300% increase in qualified leads within 4 months.b. Increasing snapmint ASO and LLM visibility.c. Optimizing App Install and purchase performance for Meta and Google ads.d. Optimized lead scoring & workflows in HubSpot, ensuring tighter alignment between marketing and sales.e. Drove multi-channel ABM campaigns (LinkedIn, Google, Meta, WhatsApp, Email) with full-funnel attribution via GA4, Hubspot, Clarity.f. Built case study & content engine showcasing Snapmint’s business impact (10–12% incremental conversions, 25% AOV uplift, 1–2% RTO).g. Brought 10Cr+ revenue monthly - B2B and B2C

Education

• Holy Child School

  ICSE, School

  2009 — 2010

• IMI Delhi

  PGDM , Marketing and Strategy

  2019 — 2021

• Vidyamandir Sr Sec School, Dadabari, Kota

  CBSE, High School

  2010 — 2012

• Heritage Institute of Technology

  Bachelor of Technology - BTech, Electronics and communications engineering

  2013 — 2017