Abhishek Dubey
Digital Experience Platform Manager | MarTech & Product Strategy | AI & Data-Driven Experiences
- Role
- Manager of Digital Initiatives at Pidilite Industries Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Abhishek Dubey
Digital leader with 9 years of experience driving growth and transformation through strategic digital initiatives and marketing technology integrations. As a Manager of Digital Initiatives, I lead the adoption and execution of the Adobe Experience Cloud and other leading DXPs, ensuring technology serves real business outcomes — from enhanced personalization to improved customer journeys.I collaborate closely with partner agencies, business owners, and marketing teams to define and deliver data-driven web strategies, Next Best Actions (NBA), and scalable personalization frameworks that align with organizational goals. My focus lies in balancing innovation with execution — translating business objectives into impactful digital experiences that engage, convert, and retain customers.With a foundation built in SEO, Web Development, and Analytics, I bring a unique blend of technical fluency and strategic vision. I’m passionate about value creation, team leadership, and continuous improvement, always seeking smarter ways to connect technology, creativity, and data for measurable impact.
Experience
Manager of Digital Initiatives
Feb 2025 — Present · Mumbai, IN
Leading and managing Adobe Tech stack (Adobe Experience Manager | Adobe Analytics | Adobe Target | Adobe Launch | Adobe Marketo etc)Leading end-to-end digital initiatives across the Adobe Experience Cloud and other DXPsFocusing on creating impactful web implementation strategies aligned with business goals.Work closely with partner agencies to drive seamless technology integrations, manage personalization and customer experience programs, and plan Next Best Actions (NBAs) that enhance engagement and performance.Responsibilities also include overseeing budgets, ensuring governance, and maintaining execution excellence across all digital touchpoints.
Education
University of Mumbai
Bachelor of Engineering - BE, Computer Science
Vighnaharta Trust s Shivajirao S Jondhale College of Engineering & Technology
Bachelor of Engineering - BE, Computer Science
2013 — 2017
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