Abhishek Parcha

Senior Manager @Interactive Avenues

Gurugram, IN

Leading the Social Media Command Center for the brand, overseeing community management, ORM, social listening, and strategy.Own end-to-end client servicing and escalation management, acting as the primary point of contact for high-priority issues and strategic requests.Manage and mentor cross-functional teams across Creative, Community, ORM, and Social Listening, ensuring quality, speed, and consistency of output.Design and execute brand activations and community programs including rides, workshops, meet-ups, and large-scale events, managing planning, execution, and post-event reporting.Oversee influencer and creator collaborations for campaigns and activations, including concept development, ride planning, content delivery, bookings, billing, and performance tracking.Drive process improvements and new initiatives to enhance operational efficiency, customer experience, and reporting standards.Track trends, insights, and audience sentiment, translating data into actionable recommendations for the brand and leadership teams.Play an active role in sales pitches and proposal design, contributing to solutioning, storytelling, and service structuring.Support upselling and cross-selling of services and tools, helping expand scope within existing accounts and strengthen long-term client partnerships.Collaborate closely with internal and client stakeholders to align brand objectives, execution excellence, and measurable business outcomes.

Indira Gandhi National Open University

Bachelor's degree