Abhishek Nagarajan
Marketing Content Specialist
- Role
- Senior Marketing Specialist at Boyd
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Abhishek Nagarajan
With over 8 years of experience in Content Strategy, I focus on the intersection of…
Experience
Senior Marketing Specialist
Mar 2023 — Present · Chennai, IN
Drive organic traffic and strengthen website performance by developing and optimizing SEO-driven content that aligns with Boyd’s strategic business goals.2. Improve user experience and engagement by restructuring and consolidating content, enhancing navigation, readability, and clarity across digital platforms.3. Lead content strategy initiatives by applying SEO best practices, leveraging analytics, and continuously optimizing content based on performance insights.4. Ensure content quality, clarity, and brand consistency by reviewing, refining, and mentoring intern-developed content to meet industry standards and editorial expectations.5. Collaborate with Subject Matter Experts (SMEs) and cross-functional technology teams to develop accurate, comprehensive, and compelling product and application content.6. Build and expand strategic marketing assets to effectively communicate Boyd’s value across industries, adapting content approaches to support evolving business objectives.
Education
UC Irvine
Master of Science (M.S.), Chemical and Biomolecular Engineering
2015 — 2017
Anna University Chennai
Bachelor of Technology (B.Tech.), Chemical Engineering
2011 — 2015
Skills
- Mathematica
- Time Management
- Characterization
- Aspen Hysys
- Teamwork
- Engineering
- Public Speaking
- Scanning Electron Microscopy
- Research
- Chemical Engineering
- Autocad
- Powerpoint
- Microsoft Excel
- Java
- Microsoft Powerpoint
- Leadership
- Microsoft Office
- Process Engineering
- Water Treatment
- Matlab
- Microsoft Word
- Team Leadership
- Project Management
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