Abhishek Mitra

Marketing Specialist, Pwc Australia @PwC Acceleration Center India

Kolkata, IN

Driving end-to-end execution of 15+ integrated digital campaigns annually, collaborating with the firm’s community of solvers to align with national and global business priorities.2. Project managing and activating Go-to-Market (GTM) strategies across multiple service lines, reducing campaign rollout time by 20% through improved coordination and tracking.3. Build and manage 25+ targeted Salesforce campaigns, using audience segmentation and journey mapping to improve email engagement rates by 8% year-over-year.4. Creating and submitting 150+ campaign briefs, overseeing content development, asset creation, and channel-specific customisation to ensure message consistency and impact.5. Providing strategic guidance on marketing channels—including email, web, internal platforms, and social—leading to a 15% uplift in campaign reach.6. Evaluating and analysing campaign performance using tools like Salesforce Marketing Cloud, Adobe Analytics, and DPE dashboards; delivered monthly performance insights that informed future optimisations.7. Led A/B testing initiatives for messaging and platform performance, resulting in a 3- 5% improvement in click-through rates and engagement on high-priority campaigns.8. Identifying target segment refinements and new parameters (geographic, industry-specific), increasing overall campaign reach by 10% per new audience group activated.9. Establishing and maintaining internal content pages for key partner stakeholders and liaising with external PwC vendors, improving internal content discoverability and enhancing firm-wide knowledge-sharing efforts.10. Championed data-informed content decisions, leveraging existing campaign data to uncover improvement opportunities and increase content consumption by 8–10%.Tools & Platforms: Salesforce CRM & Marketing Cloud | Adobe Analytics | SharePoint | MS Office | Google Workspace | DPE

D.D. Jr. College

High School, Science

B.J.B College

Bachelor's Degree, English Language and Literature, General

Utkal University

Master's Degree, American Literature

MICA | The School of Ideas

Advanced Certificate, Digital Marketing & Communication , Digital Communication and Media/Multimedia

DAV Schools Network

High School