Abhishek Maliye
Performance Media Manager @Publicis Groupe
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WORK HISTORY
Performance Media Manager @Publicis Groupe
Pune, IN
Develop and execute data-driven performance media strategies across digital channels (Search, Social, Programmatic) to drive measurable business outcomes.Lead day-to-day campaign management, optimization, and reporting for high-impact clients across various verticals.Collaborate with internal teams and external partners to align media strategies with broader marketing and brand goals.Analyze campaign performance using analytics platforms (e.g, Google Ads, Meta Ads Manager, DV360, GA4) and provide actionable insights.Oversee budget allocation and pacing to maximize ROI and maintain campaign efficiency.Manage cross-functional teams including media planners, analysts, and creative to ensure seamless execution and performance delivery.Stay on top of industry trends, new ad tech developments, and platform updates to continuously innovate and improve campaign performance.Present performance reviews and strategic recommendations to senior stakeholders and clients.
EDUCATION
Fergusson College
Junior High/Intermediate/Middle School Education and Teaching
Dr. D. Y. Patil Institute of Engineering & Technology, Pune
Bachelor of Engineering - BE, Civil Engineering
ABOUT ABHISHEK MALIYE
As a Digital/Online Marketing Strategist with over 6 years of experience, I have honed my skills in managing the implementation, tracking, and measurement of Digital Marketing Campaigns. I have worked with clients across diverse domains/industries, including E-commerce, Real-Estate, Pharma, Education, and others, to help them achieve their business goals through digital marketing.My proficiency lies in building marketing strategies for clients, setting up campaigns, optimizing conversions, developing channels, managing online reputation, and effective client communication. I am passionate about technology-enabled, customer-centric marketing activities that drive results.My hands-on experience includes working with paid advertising platforms such as Google, Facebook, Instagram, LinkedIn, Taboola, Snapchat, and Twitter. I have a deep understanding of analytics and optimization tools such as Google Analytics, Data Studio, Super-Metrics, and FB Insights. I am also well-versed in Google Tag Manager and have a beginner-level understanding of programmatic advertising.Currently, I work as a Digital Marketer at Cybage Software Pvt Ltd, where I am responsible for campaigns setup, structuring, keyword theming, and naming conventions as per market requirements. I manage communication with clients and internal team members, including cross-functional teams. I support and manage all types of campaigns, including Search, Shopping, Performance Max, and Display, as per client requests.I consistently improve and optimize the performance of paid campaigns, utilizing Google Analytics data. I collaborate with different teams to execute new marketing techniques to enhance campaign performance. I develop effective strategies for E-commerce-based campaigns and provide daily and weekly reporting for both search and social platforms for all major metrics, goals tracking, revenue, and recommendations.I am also involved in training new team members and cross-team members and weekly brainstorming sessions for team members on various marketing themes. Additionally, I assist the Media Planning, Account Management, and Sales teams with campaign auditing, keyword research, Facebook audience size, and new channel prospects.Overall, my skills, certifications, and experience in Digital Marketing make me a valuable asset to any organization looking to enhance their online presence and drive results through digital marketing.
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