Abhishek Kumar Gupta

About Abhishek Kumar Gupta

I work in demand management and key account handling within programmatic advertising. At…

Experience

1. Associate - Demand Management

   Media.net

   Oct 2024 — Present · Mumbai, IN

   In my role, I manage end-to-end relationships with demand partners, focusing on optimizing bids, scaling spend, and resolving technical challenges to unlock revenue potential. Key achievements include• Leading bidder cleanup projects that increased spend and improved efficiency, resulting in measurable daily spend growth• Scaling demand through strategic request rate increases and inventory revitalization, driving significant spend growth for multiple accounts• Identifying and fixing critical technical gaps, such as mandatory field implementations and supply chain issues, which led to daily revenue uplifts• Coordinating cross-team efforts to resolve invalid traffic concerns and improve reporting models, enhancing supply quality and advertiser confidence• Managing complex negotiations and approvals, securing additional deals and launching new inventory types like CTV, Audio, Rewarded Video• Documenting processes thoroughly, enabling smoother bidder management and clearer communication with stakeholders

Education

• Thadomal Shahani Engineering College

  Bachelor's degree, Computer Engineering

• Vidyalankar Polytechnic

  Diploma of Education, Information Technology

  2019 — 2021