Abhishek Kumar

About Abhishek Kumar

A creative, entrepreneurial and self driven professional with proven leadership qualities, seeking an environment that would offer a fitting platform to optimize existing skill sets.I have marketing experience with Technology leaders like IBM India and National Instruments, Fashion giant like ELLE Fashionwear and FMCG like Coca Cola. And Currently, working as digital marketing manager with United Spirits Ltd. Handling the marketing and sales of these distinct brands have given me ample opportunities to get learn the basics of marketing plans, sales and digital marketing. I hold Masters Degree from Symbiosis International University in MBA (Marketing Communication). My keen interests are in the domain of Marketing and Sales, Advertising, Social Media & Digital marketing, Brand Building, Events & promotions and Marketing Communication.

Experience

1. Omnichannel Engagement Head

   Novo Nordisk

   Jul 2022 — Present · Bengaluru, IN

   Spearheaded the omnichannel engagement through integrated HCP, patient, and pharmacist engagement.2. Built and scaled the #1 HCP engagement platform - HCP Portal & WhatsApp Chatbot3. Drove omnichannel HCP engagement using CRM, AI tools, and 3rd party platforms to expand reach.4. Launched education platform, enhancing clinical understanding through a 2-hour crash course.5. Partnered with e-pharmacies to deliver patient education and support programs, boosting therapy adoption.6. Led programmatic advertising across medical journals and e-health platforms to maximize visibility.7.Delivered 75% of APAC’s digital journeys, with a 40%+ open rate and 45% digital touchpoint share.8. Established a GenAI-powered content studio, tripling content output via podcasts, shorts, and expert videos.9. Integrated CRM & API systems for seamless HCP onboarding and journey tracking.10. Recognized as Best APAC Multichannel Professional 2024 and awarded for Sales Force Excellence (2024 & 2025).

Education

• Indian Institute of Management Bangalore (IIM Bangalore)

  Leadership Development Program, Organizational Leadership

• Film and Television Institute of India, Pune

  Basic Film Orientation Course, Film/Cinema/Video Studies

• Visvesvaraya Technical University

  B.E, Electronics and Communication

• Indian Institute of Management, Calcutta

  Advanced Programme in AI-Powered Marketing, Marketing

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  MBA, Marketing Communication Management

  2010 — 2012

Skills

• Business Development
• Digital Marketing
• Marketing Communications Planning
• Marketing Management
• Market Analysis
• Brand Management
• Marketing Strategy
• Sales
• Strategy
• E-Commerce
• Brand Development
• Team Management
• Product Marketing
• Management
• Entrepreneurship
• Product Development
• B2b Marketing
• Marketing Communications
• Facebook
• Campaign Planning
• Promotions
• Event Management
• Digital Strategy
• Building Brand Awareness
• Market Planning
• Crm
• Brand Communication
• Campaign Management
• Consumer Insights
• Mobile Devices
• Social Media
• Online Marketing
• Campaign Plans
• Market Research
• Social Media Marketing
• Direct Marketing
• Analytics
• Media Relations
• Corporate Communications
• Sem