Abhishek Kumar

About Abhishek Kumar

Abhishek is a self driven & highly motivated individual with expertise in Digital Media Planning, Buying & Media strategies for small, medium & large scale brands and organisation. Started my career with GroupM and then worked as a core digital solution provider at Isobar. Currently working as a freelancer/ consultant helping brand with right selection of channel/platform from formulation to implementationManaged and involved a team of 4-5 people while guiding the team through end to end media planning, buying and execution on media campaigns ( performance and branding) for brands across category including myntra, Wrangler, indiabulls, fortune rice bran oil, asics, Nikon, canon, Kalyan jwellers, Barbeque Nation, Sterling holiday and twinning to name a fewHave hands on experience with comscore, adword planner tools & social platform tools such as radian6, unmetric. Apart from this I have effectively utilized analytic tools such as GA, Omniture & webtrends. These days busy with exploring DBM, a programmatic platform by Google and right frequency count on retargetingInternet savvy individual who knows how to leverage large data sets to create sophisticated advertising programs leveraging the latest technologies such as advanced behavioral targeting, ad retargeting, real-time bidding (RTB), demand side platforms (DSP), DMP/DFA/DCM and dynamically generated creativeCertified with google advance certification course as well as facebook studio. along with proficiency on digital research & strategiesAlways looking ahead to nourish my knowledge & expertise in the digital marketing. If you can assist me in that journey feel free to contact me

Experience

1. Digital Marketing Specialist

   The Media Ant

   Oct 2023 — Present · Bengaluru, IN

   Played a key role in driving strategic business growth and implementation on AI & ML in fueling the next level digital growth hacks in media planning and buying. While building strong relationship with publisher and third party platforms I trained and groomed a team of interns and early digital marketer

Education

• Visvesvaraya Technological University

  B.E, information science

  2008 — 2012

Skills

• Digital Strategy
• Digital Marketing
• Digital Media
• Google Analytics
• Google Adwords
• Comscore
• Microsoft Office
• Campaign Management
• Campaign Strategies
• Online Marketing
• Online Advertising
• Facebook Marketing
• Facebook Fan Page Strategies
• Facebook Fan Page Creation
• Display Advertising
• Display Campaigns
• E-Mailers
• Mobile Marketing
• Mobile Advertising
• Google Trends
• Google Webmaster Tools
• Microsoft Excel
• Microsoft Word
• Brand Development
• Brand Management
• Brand Awareness
• Brand Architecture
• Advertising Sales
• Recruitment Advertising
• Interactive Advertising
• Search Advertising
• Social Media
• Social Media Marketing
• Media Relations
• Media Planning
• Media Buying
• Mixed Media
• Data Analysis
• Competitive Analysis
• Competitive Marketing Strategies