Abhishek Kumar
Campaign Manager at RupeeQ and Data Analyst.
- Role
- Marketing Campaign Manager at RupeeQ
- Location
- New Delhi, IN
- LinkedIn followers
- 500 followers
About Abhishek Kumar
Managed Multi-Channel Marketing Campaigns & Lead Generation: Led SMS, email, push…
Experience
Marketing Campaign Manager
Feb 2024 — Present · Delhi, IN
CRM Tools (Clevertap, Webengage):Clevertap and Webengage are popular CRM platforms used to track and manage customer interactions across various channels. They provide tools for customer segmentation, behavioral analytics, and personalized marketing campaigns.Clevertap specializes in omnichannel engagement, providing insights into user behavior, enabling personalized messaging, and enhancing customer retention.Webengage offers a suite of engagement tools, including push notifications, SMS, email, and web,messaging, Whatsapp allowing businesses to create targeted campaigns based on user data.Customer Segmentation:This is the process of dividing a customer base into distinct groups that share similar characteristics, such as demographics, buying behavior, or needs.Personalization:Personalization involves tailoring products, services, and marketing efforts to individual customers based on their preferences and behavior.Retention Strategies:Retention strategies focus on keeping existing customers engaged and satisfied to reduce churn (the rate at which customers stop using a service). This may include loyalty programs, personalized offers, and ongoing engagement through various channels.Data Analysis:Data analysis in CRM involves collecting, processing, and interpreting customer data to inform decision-making.A/B Testing:A/B testing (or split testing) is a method of comparing two versions of a webpage, email, or other marketing assets to determine which one performs better.HTML and CSS:HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets) are foundational technologies for building and styling web pages. Understanding these languages is crucial for creating and editing content within CRM tools, especially when customizing email templates or web pages.Content creation involves producing relevant and engaging materials, such as blog posts, emails.
Education
Fairfield Institute of Management & Technology
BSC Hotel Management
2010 — 2014
Central Board of Secondary Education
High School Diploma
2009 — 2010
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