Abhishek Kumar
Head: Digital Initiatives at Blue Star Limited | Podcast host at theindicast.com [since 2005]
- Role
- Lead Digital Initiatives at Blue Star Limited
- Location
- Thane, IN
- LinkedIn followers
- 500 followers
About Abhishek Kumar
Over 15 years in IT with an entrepreneurial mindset and an experience of co-founding…
Experience
Lead Digital Initiatives
Mar 2011 — Present · Mumbai, IN
As a product and project management lead, I engage with CxO and senior management for IT initiatives, cross-functional collaboration for ideation, designing and launching solutions via mobile apps, software and SAAS solutions to drive adoption and meet business objectives.Responsible for identifying initiatives for end-to-end implementation in the areas of mobility, e-commerce, ERP, digital payments, cloud, RPA and analytics.Business functions served include sales, marketing, channel management, service, logistics, HR, facilities management.Adopted Design Thinking principles for mapping customer experience, arriving at “problem definition”, stakeholder interviews, quick prototyping and launches, allowing for a “fail fast” approach. Followed agile methodology for quick wins and faster product launches.As the lead product manager for e-commerce, launched Blue Star’s online operations along with the digital marketing team. Created the end-to-end business case, execution plan and was responsible for the ERP and e-commerce integration.Product owner of Blue Star’s award-winning mobile-based virtual assistant for sales executives across divisions that provides “actionable insights” to boost sales. Based on an algorithm, developed in-house, the bot recommends “similar products” or stock availability for key SKUs in “nearby warehouses” in addition to a host of other features. Led a product team to design and execute Blue Star’s HR bot & employee engagement platform built on Google’s Dialogflow NLP. It has won numerous awards in the CIO forum for its design, impact and scalability.Conceptualised, designed and executed a mobile-first internal communication strategy in the form of bite-sized articles on the lines of Inshorts with “Like” and “Comment” features.Between 2011 and 2014 led the Sales & Distribution module of a large ERP transformation initiative at Blue Star. This also involved a stint in the Materials Management module as a core team member.
Education
Welingkar Institute of Management
Master of Business Administration - MBA
2003 — 2005
R. A. Podar College of Commerce & Economics
Bachelor of Commerce - BCom
2000 — 2003
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