Abhishek Khattri

About Abhishek Khattri

Welcome to my LinkedIn! I\'m Abhishek Khattri, with over 18 years of rich experience across construction materials sectors, I’ve had the privilege of leading marketing and product strategies that don’t just win market share — they redefine it.Currently at Knauf India, I lead a Cr product portfolio, where innovation meets execution. Whether it\'s launching India\'s first ISI-marked gypsum boards in record time, spearheading the brand transition from USG Boral to Knauf, or crafting dual-brand strategies that target multiple customer segments — I’ve consistently turned complex challenges into growth stories.Here’s what I bring to the table:Product Innovation powered by Stage-Gate methodology and close R&D collaborationBrand Storytelling & Campaign Leadership across ATL, BTL, and digital platformsPricing & Profitability Strategy that has unlocked 10%+ improvements in marginsDigital Transformation — from launching websites to rolling out loyalty apps for installersCustomer-First Thinking — with NPS/CSAT initiatives built right into our marketing DNAP & L Ownership, Cross-Functional Leadership & Regional Market DevelopmentBut beyond the numbers and strategies, what drives me is this:Creating experiences that customers remember.Building teams that thrive under clarity and purpose.And transforming products into brands that people trust.Recognized with multiple awards including the Most Innovative Products & Solutions (2024) and Commercial Champion Award, I combine strategic insight with operational agility to create real business impact.Backed by an Executive Program in Growth Strategies from IIM Calcutta, I continuously evolve to stay ahead in a dynamic marketplace.Let’s connect if you\'re working on bold growth, product innovation, or brand reinvention — or simply want to exchange notes on what makes great marketing truly matter.

Experience

1. Senior Manager Product Marketing

   Knauf

   May 2025 — Present · Gurugram, IN

   When I joined Knauf India, I saw an opportunity—not just to manage a portfolio, but to reshape how the market experiences drywall, ceiling, and wall-lining solutions. Today, I lead a Cr product portfolio with a mission: drive innovation, elevate the brand, and deliver sustainable growth.Some milestones I’m proud of:Led the brand transition from USG Boral to Knauf India—crafting a communication strategy that preserved trust while unveiling a bold new identity:\"Experience Knauf\'s New Identity, Built on the Same Foundation of Quality.\"Launched India\'s first ISI Mark-certified gypsum boards in just 120 days—an industry-first that raised our credibility and aligned with Make-in-India goals.Implemented Stage-Gate product development, working hand-in-hand with R&D to bring new products to market faster and smarter—delivering 7–8% cost savings without compromising on quality.Built a dual-brand architecture that helped us win in both premium (Sheetrock®) and value segments—matching products to precise market needs.Scaled our digital presence, launching Knauf India’s official website in 90 days and introducing a Contractor Loyalty App that multiplied our installer base by 5X, driving real secondary sales growth.Ran multi-channel campaigns (including airport ads, radio activations, and digital initiatives) backed by sharp analytics—because I believe great marketing should always be measurable.Introduced NPS and CSAT feedback loops, making customer voice a core part of how we evolve both products and experiences.Beyond strategy and execution, I love mentoring teams, aligning cross-functional efforts, and turning ideas into market-ready success stories. Recognition like the “Most Innovative Products & Solutions Award” (2024) and ISI Mark milestone make the journey even more fulfilling.This role has been a perfect blend of creativity, commerce, and customer obsession—and I’m just getting started.

Education

• La Martinere College

  Nursery to Class 12, English Language and Literature, General

  1988 — 2002

• Indian Institute of Management, Calcutta

  LDP, Growth Strategies for Business Leaders

• International Management Institute - Brussels

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

• Lucknow Christian College

  Bachelor of Arts - BA, Political Science and Government