Abhishek Karuna
Lead Analytics Consultant | Product & Growth Strategy | A/B Testing, SQL, & Experimentation | Driving User Acquisition for Global Tech Platforms
- Role
- Analytics Consultant at LatentView Analytics
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Abhishek Karuna
With over 8 years of experience, I am a Lead Analytics Consultant who translates complex data into actionable product and growth strategies. I specialize in leveraging large scale experimentation (A/B testing), statistical analysis, and SQL to measure incrementality and drive key business outcomes
Experience
Analytics Consultant
Apr 2023 — Present · Chicago, IL, US
Led a 6 member analytics team to define growth strategy for a leading short form video platform, shifting core business KPIs from user engagement to creator acquisition through data-driven audience segmentation and content trend analysis.Spearheaded the end to end experimentation framework for marketing campaigns, analyzing large scale A/B tests to measure incremental lift and delivering real time optimization insights that maximized campaign ROIEngineered the analytics infrastructure by building scalable data pipelines (SQL) to power both experimentation and automated KPI dashboards, translating complex results into actionable strategies for senior leadership
Education
University of Illinois Chicago
Master's degree, Business Analytics
2018 — 2020
University of Illinois Chicago
Master's degree, Management Information Systems
2018 — 2020
Madras Institute of Technology
Bachelor of Engineering - BE, Electronics and Communications Engineering
2012 — 2016
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