Abhishek K.
Director, Ad Tech | 360° Digital Media Planning & Buying | Programmatic ABM/B2B | DSP - SSP Expert | Monetization Maven Publisher Side | Campaign Execution (Connected TV, In-App, Mobile & Web)
- Role
- Ad Tech Services, Director at Unboundb2b
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Abhishek K.
Seasoned Ad Tech Professional with a Passion for Digital Advertising be it on the…
Experience
Ad Tech Services, Director
Jul 2023 — Present · IN
Managing all aspects of Ad Tech services i.e media buying and selling(O&O tech publication site of Unbound techresearchonline.com)In the first 6 months of Joining implemented process from scratch related to media buying, planning and execution of programmatic campaigns in DSP such as StackAdapt, Nrich and various Programmatic ABM platforms.Driving success for B2B Demand and Lead generation with Programmatic Advertising (using First party and 3rd party data) and Programmatic ABM campaigns.Media planning, building creative strategy and executing campaigns across channels and platforms.Attribution of programmatic spend with leads generated.Implementing intent based programmatic campaigns to reach and engaged on tailored made ads for the B2B clients.Currently responsible for managing all programmatic spend as well as creating strategies for paid channels (Google Ads and LinkedInAds) for B2B clients.Co-ordinating with sales team across NA, EU and MEA region, documenting best practices for campaign specialist and paid ads specialist, and in-house team of copy writer\'s and creative designers.Future plans for monetization of O&O tech publication site of Unbound and building ad tech eco system for B2B advertiser\'s (Watch out the space for future development)#ProgrammaticABM #ProgrammaticB2B #B2BAdvertising #ABM #Monetization #AdOps
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