Abhishek Iyer
Head of Brand Marketing @ FanCode | Ex-Sony, Disney Star, Godrej Consumer | Building Brand, Growth & Fandom in Sports, Media & Tech
- Role
- Director - Brand Marketing at FanCode
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Abhishek Iyer
Building India\'s most serious sports brand. One campaign, one community, one fan at a time. As Director of Brand Marketing at FanCode, I lead the brand’s vision, voice, and velocity across India’s rapidly evolving sports landscape. I drive the end-to-end brand strategy from positioning and storytelling to integrated campaigns that connect with millions of fans across Cricket, Football, Formula 1 and more. PS: I strongly believe that work should be fun
Experience
Director - Brand Marketing
Apr 2024 — Present · Mumbai, IN
Leading brand marketing and strategy for India\'s most dynamic digital sports platform, FanCode.My role here involves:Driving Audience Acquisition & Retention to expand FanCode’s reach, turning casual sports fans into long-term subscribers through compelling storytelling, partnerships, and digital-first campaigns.Digital-First Content Distribution: Enabling FanCode’s content strategy for major rights acquisitions, including Formula 1, Moto GP, International bilateral cricket, T20, T10 leagues, emerging football leagues, Golf and more, ensuring alignment with modern consumption trends.Strategic Partnerships & Innovation: Collaborating with leading digital platforms to optimize discoverability, engagement, and fan conversion through data-driven marketing and platform-first activations.Measuring Brand Impact: Establishing a brand perception and NPS tracking framework to benchmark and enhance FanCode’s brand affinity among sports fans.In essence, building FanCode as your go-to destination for anything Sport. One match at a time!
Education
Symbiosis Institute of Business Management, Pune
Master of Business Administration (MBA), Marketing
2013 — 2015
H.R. College Of Commerce & Economics
Bachelor of Commerce - BCom, Advertising
2008 — 2011
Skills
- Marketing
- Microsoft Office
- Sales
- Advertising
- Sports Management
- Market Research
- Sales Management
- Social Media Marketing
- Team Management
- Online Advertising
- Public Speaking
- Customer Relationship Management (Crm)
- Crm
- Online Marketing
- Social Media
- Sports Marketing
- Sales Operations
- Ppc
- Management
- Sales Process
- Advertising Sales
- Business Development
- Digital Marketing
- Marketing Strategy
- Business Strategy
- Sports Writing
- Marketing Communications
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