Abhishek Sharma
🚀 Digital Marketing Leader | 12+ Years of Experience | Head of Performance & Growth Marketing | Customer Acquisition | Brand Strategy | Revenue Optimization | SEO & SEM
- Role
- Lead Marketing Growth, Retention & Performance at HT Media Group
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Abhishek Sharma
Data-Driven Digital Marketing Leader | Performance Marketing | Revenue Growth | Brand…
Experience
Lead Marketing Growth, Retention & Performance
Aug 2022 — Present · New Delhi, IN
Digital Media & Entertainment Integrated Campaigns: Directed multi-channel performance and growth campaigns for digital products (OTT Play, HTDS, Fever FM, Mint) Product Alignment: Collaborated with product, sales, and tech teams to enhance product launches and digital adoption Cost Optimization: Reduced customer acquisition cost (CAC) for OTT Play from INR 1500 to INR 210 in 10 months Digital Scaling: Scaled monthly acquisitions from 785 to driving remarkable customer growth International Focus: Revamped website for improved SEO and user experience in key international markets (US and UK) Award-Winning Campaigns: Launched impactful brand campaigns that garnered industry awards (INMA, BAFTA, IAMAI)Key Achievements Achieved a 10x improvement in CAC efficiency Scaled digital acquisitions dramatically (785 → Attained a LTV:CAC ratio exceeding 1.5 within 3 months Increased annual revenue by 25% for multiple digital products
Education
The Global Open University
Bachelor of Science - BS, Information Technology
2012
Liverpool Business School
Master of Business Strategies, Business Analytics
2025
Maharishi Markandeshwar (Deemed to be University) Official
Bachelor of Technology - BTech, Civil Engineering
2008 — 2012
IMT Ghaziabad
PGPM , Leadership & Strategy
2022
Indian Institute of Management, Indore
Master of Business Administration - MBA, Business Administration and Management, General
Indian Institute of Management, Indore
IPBA, Integrated Program in Business Analytics
2020 — 2021
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