Abhishek Gupta
Driving Brand Success Through Data-Driven Performance Marketing
- Role
- Sr Brand Liaison at Cognizant
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Abhishek Gupta
Dynamic Performance Marketing Consultant with 10+ years of experience across diverse…
Experience
Sr Brand Liaison
May 2022 — Present · Bengaluru, IN
Developed high-impact paid media strategies on Google Ads (Search and PMAX) for a leading US-based auto service and tire corporation, encompassing over 1,200 retail stores across 8 brands.Enhanced campaign efficiency and performance by leveraging a proprietary Gen-AI marketing tool to conduct comprehensive market research, competitive analysis, and audience segmentation, as well as to develop user personas, media plans, and content.Facilitated seamless communication between the client and paid media agency, ensuring continuous optimization and superior performance of paid media campaigns.Conducted in-depth store-level analysis on paid media and sales data to evaluate the impact on overall sales and ROI, providing actionable insights for strategic decision-making.Recommended targeted store selection for paid media investments based on detailed assessments of operational performance and market opportunities within designated market areas (DMA).Implemented advanced deep funnel optimization strategies, significantly increasing customer engagement through higher call volumes and appointment bookings, leading to improved invoice counts and ROI.Collaborated with cross-functional teams (Local Listing, Social Media, Data, Website, and SEO) to ensure cohesive campaign execution and maximize overall performance.Led pitches and client visits, showcasing digital marketing capabilities and securing new business opportunities through compelling presentations and strategic insights.
Education
Vellore Institute of Technology
Bachelor of Technology (B.Tech.), Biotechnology
2008 — 2012
MICA | The School of Ideas
PGDM-C, Marketing, Digital Communications Management
2015 — 2017
Skills
- Marketing Communications
- Microsoft Excel
- Marketing
- Biochemistry
- Cell Culture
- Biotechnology
- Business Analysis
- Marketing Strategy
- Market Research
- Molecular Biology
- Manual Testing
- Team Management
- C
- Research
- Microbiology
- Hp Quality Center
- Microsoft Office
- Gel Electrophoresis
- Sql
- Data Analysis
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