Abhishek Gupta
Retention & CRO Specialist | Driving LTV, Repeat Purchases & Funnel Efficiency
- Role
- Assistant Manager at Blabliblu
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Abhishek Gupta
I work with D2C and consumer brands to increase repeat purchases, LTV, and funnel efficiency using lifecycle marketing, CRO, and continuous experimentation.Currently at BLA BLI BLI, I focus on building and scaling retention systems across Email, SMS, and WhatsApp, ensuring customer communication is directly aligned with measurable business outcomes.Previously at Perfora, I led retention initiatives that- Increased email open rates from 30% → 55%- Improved AOV through structured segmentation, experimentation, and messaging optimizationMy experience also includes hands-on lifecycle execution at EazyDiner and leading large-scale customer engagement programs across 450+ residences in 23 cities at Stanza Living - giving me strong, ground-level insight into customer behavior and engagement dynamics.I’m deeply interested in building retention engines that scale, and I work closely with data and experimentation to turn insights into repeatable growth systems.
Experience
Assistant Manager
Oct 2025 — Present · Gurugram, IN
Education
Delhi University
Bachelor's of Management Studies., Business, Management, Marketing, and Related Support Services
2018 — 2021
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