Abhishek Dubey

About Abhishek Dubey

I\'m a growth-obsessed digital marketer with an entrepreneurial mindset and 8+ years of hands-on experience scaling D2C brands through performance marketing, funnel optimization, marketplace leadership, and brand building. I’ve operated on both ends of the spectrum — as a founder who bootstrapped Earthy Fab into a best-selling Amazon brand (and secured HNI investment), and as the digital growth head at Raising Superstars, driving ₹55L+ monthly ad spend across Meta, Google, YouTube, and Amazon while building full-funnel growth engines from scratch. At Earthy Fab, I built the brand end-to-end — product development, sourcing, ad campaigns, retention systems, and investor relations. I learned what it truly takes to scale a brand from ₹0 to traction, profitably and under pressure. At Raising Superstars, I now lead marketing & growth from the founder’s office — owning paid acquisition, GTM for new product verticals, lifecycle automation, and creative direction. I’ve ideated and launched two new TOF products, built internal creative systems, and presented ROI strategies directly to investors. I don’t just run campaigns — I build repeatable growth systems. I thrive on ownership, data, speed, and clarity. Whether it’s scaling paid media, tightening retention loops, or architecting go-to-market strategies, I operate with a long-term lens and hands-on precision.

Experience

1. E-commerce & Digital Marketing Manager

   Raising Superstars

   Sep 2024 — Present · Mumbai, IN

   Own end-to-end performance marketing (₹55L+/month) across Meta, Google, YouTube, Amazon — acquiring thousands of new customers on TOF.Designed and launched 2 Top-of-Funnel product funnels from scratch → increased qualified lead volume by 19%Spearheaded WhatsApp + email funnel automation (via Kwikchat, Zapier, Active Campaign) lift in funnel recovery and LTVDirectly prepare and present growth strategy, forecasts, and marketing ROI to founders and investorsManage internal team of copywriters, designers, video editors + external partners across media buying and automationLead CRO strategy across website, landing pages, and ad funnels — structured A/B testing to reduce CACDrive creative testing using UGCs, brand videos, and hooks — scaled winning creatives to 5x ROASCollaborate with product, ops, and finance teams on cohort analysis, PnL alignment, and growth experiments.Built Educational Toys vertical from idea to revenue: sourcing, GTM, Shopify D2C store, Amazon ads, and packaging strategy