Abhishek Dutta
Head @ Watcho User Engagement & Renewals | Digital Product & GTM Strategy | Digital Transformation | Conversions & Churn Reduction | IIM-B Alum | Subscription, Retention & CX Expert
- Role
- Head - User Engagement, Renewals & Communications at Watcho
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Abhishek Dutta
I am a strategic business and growth leader operating at the intersection of revenue…
Experience
Head - User Engagement, Renewals & Communications
Dec 2024 — Present · Noida, IN
I lead customer engagement and retention for Watcho, focusing on maximizing user lifetime value and minimizing churn. My role centers on orchestrating data-driven lifecycle marketing, predictive analytics, and omnichannel communication strategies. I work closely with marketing, product, and analytics teams to design and execute renewal campaigns, loyalty initiatives, and CX-focused outreach that drives measurable business impact.Highlights:• Increased subscription renewal revenue by 20% via cohort-specific lifecycle campaigns.• Improved engagement by 10% through integrated outreach across email, SMS, WhatsApp, push, and in-app.• Reduced churn by 15% using predictive modeling and automated recovery workflows.• Achieved 10% lift in offer responsiveness through optimized A/B testing.• Enhanced satisfaction scores by 10% through NPS-driven communication loops.• Increased campaign responsiveness by 35% through behavioral segmentation realignment.
Education
Indian Institute of Management, Bangalore
Master of Business Administration (M.B.A.)
2011 — 2013
BITS Pilani
Bachelor’s Degree
2007 — 2011
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