Abhishek Dhiman

About Abhishek Dhiman

I’m a Digital & Product Marketing professional with 10+ years of experience driving…

Experience

1. Digital Marketing Manager

   Easyrewardz Software Services

   Jul 2023 — Present · Gurugram, IN

   Website management and optimize content for corporate and vertical websites, including Zence CRM, Zence BFSI, Easyrewardz, and The Reward Company.* Oversee SEO strategy implementation, content optimization, and keyword integration to enhance search visibility.* Develop and execute content strategies that align with brand messaging and engage the target audience.* Collaborate with agencies for content updates, performance tracking, and technical improvements.* Drive social media strategy across platforms like LinkedIn, Facebook, Twitter, and Instagram for Easyrewardz and its verticals.* Create and schedule engaging social media posts to promote content, events, product updates, and brand milestones.* Execute social media campaigns with an objective of lead-generation specifically.* Execute Email Marketing & WhatsApp Campaigns targeting various customer segments to promote product features and brand initiatives.* Participate in tech events, webinars, and thought leadership content creation to position the company as an industry expert.* Track and report on website performance metrics, analyzing visitor behavior, traffic trends, and key engagement statistics.* Monitor and analyze the effectiveness of email marketing strategies, focusing on metrics like open rates, click-through rates, and conversions.

Skills

• Google Analytics
• Social Media Marketing
• Sem
• Email Marketing
• Google Adwords
• Marketing
• Digital Marketing
• Online Marketing
• SEO
• Pay Per Click (Ppc)
• Ppc
• Twitter
• Search Engine Marketing (Sem)
• Social Media
• Facebook
• Google+
• Search Engine Optimization (SEO)