Abhishek Dhake

About Abhishek Dhake

I’m a marketing and analytics professional with close to 5 years of experience across market research, competitive intelligence, GTM execution, and marketing operations. My work has gradually evolved from building strong research fundamentals to using data and analytics to support targeting, campaigns, and day-to-day marketing decisions.I started my career in market research, working on company profiling, segment analysis, primary and secondary research, value chain analysis, market sizing, forecasting, and client-ready research reports. This phase helped me develop a strong analytical mindset, attention to data quality, and the ability to communicate insights clearly to stakeholders.Over time, my responsibilities expanded beyond research into go-to-market and marketing operations. I began supporting CRM management, GTM strategy execution, account intelligence, and campaign readiness, working closely with sales and marketing teams. I’ve worked hands-on with tools such as Salesforce, HubSpot, 6sense, Apollo, and Clay to enrich data, maintain CRM hygiene, and enable outbound and ABM initiatives.Alongside this, I strengthened my analytics and automation skills by building dashboards and reports using Power BI, advanced Excel, and marketing data workflows. I’ve also used tools like Zapier and Airtable to support basic automation, data structuring, and process efficiency within marketing operations. My focus is on turning research, CRM, and campaign data into clear, actionable insights that help teams move faster and make informed decisions.Overall, I bring a blended skill set across market research, marketing analytics, and GTM operations, allowing me to work close to the core of business problems, understanding markets, structuring data, and supporting execution through analytics.

Experience

1. Senior Executive - Market Research

   R Systems

   Jul 2025 — Present · Pune, IN

   In my current role, I support a product-based organization by enabling go-to-market execution through campaign-ready account intelligence, accurate CRM data, workflow automation, and structured GTM support. My focus is on converting targeting and enrichment efforts into actionable inputs that support outbound and ABM initiatives at scale.I support GTM programs using tools such as Clay, Apollo, HubSpot, 6sense, and LinkedIn Sales Navigator to identify ICP-aligned accounts, source and validate decision-maker contacts, manage deduplication, and activate contacts within campaign workflows. I maintain Salesforce CRM accuracy through continuous account and contact refresh, enrichment, and hygiene aligned with marketing operations and RevOps standards.To improve efficiency, I implemented process optimizations using Zapier and Airtable to automate enrichment, campaign preparation, and CRM updates. I also use advanced Excel for large dataset handling, validation, and structured uploads into HubSpot and Salesforce.From an analytics perspective, I build Power BI dashboards to track campaign readiness, account coverage, and CRM data quality. I work with SQL at a working level to query and validate datasets, and use Python for limited use cases related to data preparation and automation. I also prepare dashboards and PPTs for sales and marketing stakeholders, contribute to competitive intelligence through account briefs and battlecards, and track workstreams using Jira.Highlights-> Refreshed and validated contacts, improving data accuracy and campaign readiness-> Automated marketing ops workflows, reducing manual data handling by ~40–50%-> Built dashboards supporting campaign reviews, contributing to ~25% improvement in lead conversion-> Supported competitive intelligence for 150+ companies

Education

• Prolific Systems and Technologies Pvt Ltd.

  Certified Embedded System Developer

  2014 — 2015

• Balaji Institute of Technology & Management, Sri Balaji Society, Pune

  Master of Business Administration - MBA

  2019 — 2021

• Ramrao Adik Institute of Technology

  Bachelor of Engineering - BE

  2018