Abhishek Borwankar
Brand Strategist | Accomplished Brand Manager | Digital Marketeer | Constant Innovator | Storyteller
- Role
- Associate Marketing Manager at Adani Realty
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Abhishek Borwankar
Strategic Brand Leadership | Digital Innovation & Business Growth As an…
Experience
Associate Marketing Manager
May 2022 — Present · Mumbai, IN
In my current capacity as a Business Marketeer at Adani Realty, I have meticulously cultivated expertise in strategically planning customer journeys on digital platforms. Serving as the vanguard, I spearheaded comprehensive primary and secondary consumer research, delving into intricate details such as customer pain points and conducting extensive competition research and mapping. This multifaceted role seamlessly extends to crafting both Above The Line (ATL) and Below The Line (BTL) communications, where I take charge of overseeing the intricacies of Go-To-Market (GTM) planning and orchestrating the communication rollout strategy.My adeptness in the realm of digital marketing shines through in the meticulous creation of digital media plans, encompassing platforms such as Google, Facebook, Property Portals, Affiliate Marketing, Native Ads, and Database Marketing. Furthermore, my pivotal role in content marketing is characterized by a laser focus on achieving organic reach, enhancing ad quality scores, optimizing bounce rates, and fine-tuning keyword marketing and bidding strategies.Within the landscape of innovation, I have actively contributed to pioneering initiatives such as geo-fencing, radius targeting, engaging video ads, and thoughtfully curated advertorials. These innovations have proven integral to the resounding success of projects at Adani Realty. As a dynamic and forward-thinking professional, I continuously strive to enhance the digital footprint and overall market impact of Adani Realty through strategic digital marketing initiatives.
Education
Savitribai Phule Pune University
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
2013 — 2015
Maharashtra Education Society's Garware College of Commerce, Karve Road, Pune-411004.
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
2009 — 2012
Savitribai Phule Pune University
Master of Business Administration - MBA, Human Resources Management/Personnel Administration, General
2017 — 2018
Skills
- Powerpoint
- Microsoft Excel
- Social Media
- Market Research
- Advertising
- Business Development
- Marketing Strategy
- Research
- Marketing
- Events Coordination
- English
- Teamwork
- Team Management
- Management
- Microsoft Office
- Public Speaking
- Customer Service
- Marketing Communications
- Microsoft Word
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