Abhishek Beniwal
ad operations executive | B.E. Computer Engineering
- Role
- Ad Operations Executive at OxiMobi Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
Experience
Ad Operations Executive
Jan 2026 — Present · Gurugram, IN
Managed end-to-end execution and optimization of performance marketing campaigns across multiple traffic sources.Extracted and analyzed raw attribution data from MMP platforms including AppsFlyer and Adjust to evaluate campaign performance.Cleaned, structured, and transformed large raw datasets in Microsoft Excel by removing discrepancies, validating installs/conversions, and standardizing reporting formats.Built dynamic Excel reports and dashboards using Pivot Tables, XLOOKUP, Conditional Formatting, and data visualizations to track KPIs such as CTR, CVR, CPI, ROAS, retention, and revenue.Identified performance gaps, fraud patterns, and optimization opportunities through trend and cohort analysis.Generated actionable insights to improve campaign scalability, cost efficiency, and ROI.Pitched data-backed performance strategies to advertisers, publishers, and agencies to negotiate budgets and expand partnerships.Coordinated with cross-functional teams to ensure accurate tracking, postback validation, and smooth campaign delivery.
Education
Central Academy Senior secondary School Kota
High School Diploma, Science
Apex School
Secondary Education
Thapar Institute of Engineering & Technology
B.E., Computer Engineering
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