Abhishek Basak
DIGITAL MARKETER - Google Ads, Facebook Ads, Linkedin Ads, SEO
- Role
- Digital Marketing Executive at GoWebbo & Co.
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Abhishek Basak
Digital Marketing Specialist | PPC & SEO | Driving ROI through Data-Driven CampaignsResults-driven Digital Marketing professional with 3+ years of comprehensive experience in Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaign management, and Social Media Marketing. I have a proven track record of improving website visibility, driving targeted traffic, and maximizing ROI through data-driven strategies. I specialize in managing and optimizing campaigns on Google Ads and Facebook Ads. My expertise includes:* PPC & Paid Social: End-to-end campaign management, advanced keyword research, A/B testing, and budget management to maximize ROAS.* SEO & Content: On-page, off-page, and technical SEO optimization, along with keyword research to improve search engine visibility.Analytics: Using Google Analytics and other reporting tools to analyze campaign performance and make data-driven decisions.Let\'s connect and discuss how my skills can contribute to your team\'s success.
Experience
Digital Marketing Executive
Mar 2024 — Present · Kolkata, IN
Direct end-to-end PPC campaigns, consistently improving visibility, lead generation, and ROI* Execute advanced keyword research, targeting high-converting search terms to lower acquisition costs* Craft and test high-performing ad copies, enhancing click-through and engagement rates* Conduct comprehensive A/B testing across ads and landing pages to identify winning variations* Utilize Google Analytics & Ads reporting to deliver data-driven insights and optimize strategies* Manage and optimize ad budgets, ensuring maximum returns within allocated spends* Implement continuous campaign optimization, improving Quality Scores and reducing CPC* Collaborate seamlessly with marketing and sales teams to align ad strategies with business goals
Education
Vidyasagar Evening College
Bachelor of Science - BS, Biology, General
2016 — 2019
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