Abhishek Baraik

About Abhishek Baraik

Having professional experience in ecommere industry ranging from User research, UX improvement, Sales and vendor management, Customer Services and product management.

Experience

1. Product Manager, Catalog Systems

   Amazon

   Jun 2022 — Present · Bengaluru, IN

   Vendor Monetization and Experience improvement:• Drove vendor monetization through ML-based coupon optimization, resulting in 15% increase in vendor subscription revenue and 25% improvement in vendor retention ratesAI/ML Product Development:• Led 0-1 & 1-10 development of customer experience (CX) features on Amazon detail pages: LLM-powered Multi-Pack Set Contents and GenAI-powered Tool Tip• Architected structured attribute taxonomy for Rufus AI shopping assistant, standardizing product specifications across product types, resulting in 40% faster query processing and 95% accuracy in attribute-based responses.• Led 5-person team to launch ML driven brand based personalization of Category marketing pages, thus increasing Click Through Rate (CTR) by 9% which led to $30M sales uplift• Launched industry-first personalized coupon targeting system on Vendor Central, enabling vendors to create behavior-based dynamic discounts, resulting in 25% higher redemption rates and 15% better ROAS (Return on Ad Spend)• Led 10-person team to optimize LLM prompts to resolve size inconsistencies across 30M products per month in 20 marketplaces, improving catalog data quality from 40% to 85% delivering $100M.Large-Scale Program Management:• Conceptualized and sunset the Size Standardization program, converting unstructured seller size input into a standardized format across Product Types in 20 marketplaces, reducing size returns by 30% and driving $400M in additional Order Product Sales (OPS).Cross-functional Leadership:• Led cross functional teams working with Business, Marketing, Vendor onboarding, SDEs, RAs, BAs, UX/UI, Product Knowledge and Taxonomy for detail page and vendor onboarding improvement.Technical documentation and User Research & Testing:• Conducted merchant feedback sessions with 200+ vendors and conducted customer user surveys to gather insights for product improvements for doing A/B testing• Developed technical documents like BRDs,PRFAQs etc

Education

• Jawahar Vidya Mandir,Ranchi

  Higher Secondary Examination

  2009 — 2011

• Jawahar Vidya Mandir,Ranchi

  High School

• Indian Institute of Management Ahmedabad

  Master of Business Administration - MBA

  2018 — 2020

• Indian Institute of Technology, Roorkee

  Engineer’s Degree

  2012 — 2016