Abhishek Bangera

About Abhishek Bangera

Seasoned professional with over 12 years of experience managing large-scale mandates across personal care, health, household, and alcobev categories.I currently lead integrated brand responsibilities at one of India\'s most respected creative agencies, working with a mix of global FMCG giants and established Indian consumer brands. My role spans full-funnel campaign development—from brand strategy and communication planning to execution across TV, digital, retail, and commerce.Whether launching new products, revitalizing legacy brands, or driving tactical innovation across packs and platforms, I bring a sharp eye for insights, a deep understanding of category behavior, and a collaborative leadership style.Key strengths:• Integrated campaign leadership (ATL, digital, activation, commerce)• Strategic thinking grounded in consumer and category truths• Team leadership and cross-functional collaboration• Process improvement and vendor management• Business partnership with strong commercial ownershipI believe in brand work that not only drives awareness and relevance—but also moves market share and builds long-term equity.

Experience

1. Brand Director

   Saatchi & Saatchi India

   Aug 2022 — Present · Mumbai, IN

   Highlights: Lead strategic and creative mandates for a diverse portfolio spanning personal care, healthcare, household, and alcobev brandsPartner closely with client teams on brand launches, relaunches, and repositioning efforts across IndiaOrchestrate integrated campaigns across TV, digital, performance media, retail, and commerceSupervise multi-disciplinary teams to deliver on brand KPIs, creative excellence, and go-to-market successDrive internal process excellence—from timelines to financial management and vendor coordinationContribute to organizational L&D by mentoring team members and initiating capability-building sessionsChampion strategic consistency while navigating fast-paced delivery expectations across product categories and consumer cohorts