Abhishek Banerjee
Marketing Manager (Customer Engagement Manager) - Rare Diseases @Sanofi
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WORK HISTORY
Marketing Manager (Customer Engagement Manager) - Rare Diseases @Sanofi
Mumbai, IN
Managing a ₹70 Cr portfolio, overseeing end-to-end marketing, A&P budgets, event participation and strategic brand plan execution- Elevating Share of Voice (SoV) for the Rare Disease segment through high-impact HCP engagements and targeted multi-channel communications, constantly achieving said KPIs and benchmarks- Optimizing Patient Access by mapping journey funnels to identify and resolve leakage points, ensuring seamless therapy adoption- Led Hybrid GTM Expansion, integrating pure-play digital initiatives with physical outreach to capture untapped physician segments- Contributing to Public Health Projects to drive growth and advocacy for the Rare Disease portfolio within the government and healthcare ecosystem- Working on Business Cases for innovative product and solution launches.
EDUCATION
Prakash Higher Secondary School
Secondary and Senior Secondary Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA(Pharma Tech.), Pharmacy
Delhi Public School
Primary Education
ABOUT ABHISHEK BANERJEE
Marketing Strategist with over 5 years of experience driving commercial growth and brand equity for market-leading pharmaceutical portfolios. Currently managing a ₹70 Cr Specialty Care business at Sanofi, specializing in the intersection of traditional brand management and data-driven omnichannel excellence. Proven expertise in navigating complex therapeutic landscapes—including Rare Diseases and Cardiology—to optimize patient journeys and capture market share through hybrid GTM strategies. A results-oriented marketer with a track record of scaling challenges and meeting project KPIs and timelines across roles.
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