Abhishek Badanna

About Abhishek Badanna

I build ecosystems where technology, partnerships, and business growth meet.With 8+ years across Lifesight, Whatfix, Oracle NetSuite, and SAP, I’ve helped SaaS orgs scale through partner-led growth, structured enablement, and GTM excellence. My focus has always been simple - empower partners to sell smarter, not harder.At Lifesight, I’ve been driving the evolution of our partner ecosystem - from revamping tier-based partner frameworks and MDF structures to helping agencies and consultancies integrate Measurement-as-a-Service into their offerings. The result? Partners strengthen their client relationships, and we grow together.I’m also deeply interested in how AI is reshaping go-to-market operations - from SDR automation to predictive opportunity scoring and content intelligence. I’ve led AI-SDR and highly targeted partner recruitment campaigns, blending human outreach with machine learning insights to identify and onboard high-value partners faster.What I bring to the table is a mix of sales discipline, partnership empathy, and technical curiosity - the ability to connect founders, product teams, and GTM stakeholders around common growth goals.*I believe the next era of SaaS growth will come from AI-native partnerships - and I’m all in on helping build that ecosystem*

Experience

1. Manager Strategic Partnerships

   Lifesight

   Mar 2025 — Present

   Revamped the partner program structure from a single-tier model into a tiered ecosystem, introducing clear revenue thresholds, benefits, and enablement milestones that incentivized consistent partner growth.*Negotiated and refreshed partner agreements to include MDF allocations, co-marketing commitments, and clearer revenue-sharing frameworks - improving partner satisfaction and accountability.Onboarded new partners while driving direct co-selling motions with their client portfolios, positioning Lifesight’s solutions as an extension of their service offerings.*Helped partner agencies embed Measurement-as-a-Service (MaaS) into their offerings, strengthening their client relationships and positioning them as trusted marketing measurement experts.*Conducted quarterly business reviews and regular syncs with partners to identify untapped client opportunities, support active pitches, and enable deeper technical adoption.*Planned and executed AI-SDR campaigns for partner recruitment and opportunity generation - running targeted, manually curated outreach that drove high conversion from partner prospecting.*Collaborated cross-functionally with sales and product teams to bring market feedback, cost sensitivity insights, and use-case requirements into internal GTM planning.

Education

• Vijaya Composite Pre-University College

  PCMCs, PCMCs

  2008 — 2010

• Arena Animation

  Bachelor of Science (B.Sc), Multimedia and Animation

  2010 — 2013

• Vijaya High School

  SSLC

  2005 — 2008

• Manonmaniam Sundaranar University

  Bachelor of Science (B.Sc.), Multimedia and Animation

  2010 — 2013

• INLEAD (Indian Institute of Learning and Advanced Development)

  Master of Business Administration (MBA), International Business

  2014 — 2016

Skills

• Market Research
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Leadership
• Management
• Team Building
• Microsoft Office
• Sales
• Photoshop
• Social Media Marketing
• Microsoft Powerpoint
• Customer Service
• Lead Generation
• Windows
• Marketing
• Business Development
• Research
• C
• Strategic Planning
• Marketing Strategy
• Business Strategy
• Project Management
• Demand Generation
• Sap Products
• Account Management
• Training
• Social Media
• Public Speaking
• Customer Relationship Management (Crm)
• Enterprise Software
• Crm
• Teamwork
• Team Management