Abhishek Atree
Associate Vice President, Global Lead, Brand and Sports Marketing at HCLTech
- Role
- Associate Vice President, Global Lead, Brand and Sports Marketing at HCLTech
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Abhishek Atree
I am the Global Lead for Brand and Sports Marketing at HCLTech, a Fortune 500 global technology company, with nearly 19 years of experience across corporate marketing, brand transformation, and integrated campaign leadership. I drive the global agenda for building and scaling the HCLTech brand, leading strategy, campaigns, experience design, and high-impact partnerships that strengthen market presence and deliver measurable business outcomes. As a core leader of HCLTech’s global brand transformation, I helped shape and launch the company’s identity, purpose, and positioning across 50+ countries. I also established and scaled the sports marketing charter, building marquee partnerships including Manchester United, Cricket Australia, the Volvo Ocean Race, and cornerstone alliances with MetLife Stadium, the New York Jets, and the New York Giants. In parallel, I have led HCLTech’s presence at global platforms such as the World Economic Forum in Davos. Under my leadership, the brand has seen sustained growth, reflected in a 366% increase in brand value since 2014, reaching $9.0B with a 14% CAGR, alongside 60+ global awards across marketing, strategy, and innovation, including a Guinness World Record and the Forrester Groundswell Innovation Award.
Experience
Associate Vice President, Global Lead, Brand and Sports Marketing
Jan 2026 — Present · NY, US
Education
Punjab Technical University
B.Tech, Mechanical Engineering
2001 — 2005
Army Public School Dagshai
CBSE, Science
1992 — 2001
Amity University
Post Graduate Diploma in Management, Marketing and Finance
2005 — 2007
Skills
- Strategy
- E-Commerce
- Event Management
- Key Account Management
- Competitive Analysis
- Program Management
- Crm
- Itil
- Brand Management
- Marketing Strategy
- Analysis
- Marketing
- Strategic Planning
- Training
- Business Analysis
- Team Management
- B2b
- Management
- Business Strategy
- Vendor Management
- Sales
- Networking
- Team Leadership
- Market Research
- Business Process Management
- Pre-Sales
- Project Planning
- Leadership
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