Abhishek Asawa
Content Strategist | Content Management| Senior Content Writer | SaaS Writer | Copywriter| Content Editor
- Role
- Senior Content Writer at Accion Labs
- Location
- Ajmer, RJ, IN
- LinkedIn followers
- 500 followers
About Abhishek Asawa
Strategic and performance-driven Senior Content Writer and Content Strategist with 8+ years of experience driving high-impact, SEO-optimized content for B2B, SaaS, and enterprise IT services. Proven expertise in website content strategy, thought leadership, sales enablement, and content governance, aligning content with business goals and enterprise buyer journeys. Strong collaborator with leadership, BU heads, sales, and SMEs, with hands-on experience in SEO, AEO, GEO, analytics, and team mentorship to improve visibility, engagement, and pipeline impact.
Experience
Senior Content Writer
May 2025 — Present · Pune, IN
Led website content strategy and upliftment across service pages, pillar pages, homepage, and industry sections, aligning messaging with enterprise IT buyer personas. Partnered with BU heads, leadership teams, sales, and SMEs to align content with business priorities, offerings, and market positioning. Created service and solution content across Digital Engineering, Data & AI, Cloud & Platform Engineering, Enterprise System Automation, and Agentic AI solutions. Implemented SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) best practices to improve visibility across search engines and AI-driven answer platforms. Enabled sales and presales teams through solution narratives, capability decks, one-pagers, case studies, and positioning content. Conducted content audits and messaging refinement to improve consistency, clarity, and relevance across digital assets. Developed video storyboards and scripts for brand, solution, and internal communication videos. Supported events and internal initiatives, including content planning, attendee communication, and cross-functional coordination. Tracked content performance using GA4, GSC, and SEMrush to optimize engagement, CTR, and conversion metrics.
Education
Maharishi Dayanand Saraswati University, Ajmer
Master's degree, commerce
2017 — 2019
Maharshi Dayanand Sarswati University
Bachelor of Laws - LLB, commerce
2019 — 2022
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