Abhishek Anand

Head of Marketing @Poddar Diamonds

Mumbai, MH, IN
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WORK HISTORY

Dec 2025 — Present

Head of Marketing @Poddar Diamonds

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Mumbai, IN

EDUCATION

2016 — 2018

IMI Delhi

Master’s Degree, Marketing/Marketing Management, General

2009 — 2013

National Institute of Technology , Patna

Bachelor of Technology (B.Tech.), Computer Science

2006 — 2008

Patna Central School

High School, Science

ABOUT ABHISHEK ANAND

Performance Marketing, Customer Lifecycle Strategist & Marketing Automation ExpertResults-driven professional with 10+ years of experience in digital marketing and customer lifecycle management, specializing in implementing data-driven marketing automation strategies that drive incremental revenue and growth. Proven expertise in leveraging automation to optimize customer engagement, retention, and acquisition.Key Strengths- Marketing Automation: Designing and implementing effective automation strategies that drive revenue growth, improve customer engagement, and enhance overall customer experience- Data-Driven Insights: Developing and applying data models to predict customer behavior, identify opportunities, and inform business decisions- Customer Lifecycle Management: Strategic planning and execution to improve customer retention, reduce churn, and drive growth-Digital Marketing: Expertise in paid search, social media, email, and affiliate marketing, with a focus on performance marketing and ROI optimization.Specialties- Marketing Automation- Customer Lifecycle Management- Data-Driven Marketing- Performance Marketing- Retention Marketing- Growth Hacking- CRM Optimization- Email Marketing Automation- Predictive AnalyticsWith a strong background in performance marketing and CRM, I excel in developing and executing marketing automation strategies that drive business outcomes and deliver exceptional customer experiences. My expertise in data analysis and modeling enables me to identify opportunities, predict customer behavior, and inform business decisions that drive growth and revenue.

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