Abhishek Anand
Manager - Email Marketing | Campaign Management | Adobe Campaign | Digital Marketing | Database Marketing | CRM | B2B & B2C
- Role
- Marketing Campaign Manager at Lebara India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Abhishek Anand
Proactive digital marketing professional with 13+ years of experience driving growth through data-led email marketing, SMS, push notifications, database marketing, and integrated campaign management. Proven track record across multiple industries, including software products, education, gaming, finance, hospitality, telecommunications, banking, and travel & tourism. Highly experienced in end-to-end email marketing strategy and execution, with hands-on collaboration with global brands such as Adobe, LEBARA, T-Mobile, Sony, HBO, Datalot, American Express, and Discovery. Known for translating insights into high-impact campaigns that strengthen brand presence, boost engagement, and deliver measurable business results.
Experience
Marketing Campaign Manager
May 2024 — Present · Bengaluru, IN
Responsible for the development of new as well as optimisation of existing marketing campaigns • Defining the aim as well as success KPIs for campaigns • Develop the campaign segmentation including target audience and fitting exclusion rules. • Integrate new campaigns in the existing campaign landscape • Identifying new campaign potentials and evaluating their impact. • Working together with different stakeholders to plan and align as well as coordinate these marketing campaigns • Designing the campaign content for different channels (SMS, E-Mail and Push Notifications) in alignment with the brand strategy o Briefing of translation agency for more languages o Briefing of the brand department for campaign assets o Building the corresponding HTML E-Mail templates (please note that no coding knowledge is required since the used tool allows building HTMLs via drag & drop modules)
Education
Sam Higginbottom Institute of Agriculture, Technology & Sciences, Allahabad
Master of Computer Science (M.S.C), Computer Science
2011 — 2013
Skills
- Digital Marketing
- Marketing
- Social Media
- Marketing Strategy
- Social Media Marketing
- Advertising
- Online Advertising
- Online Marketing
- Email Marketing
- Strategy
- Affiliate Marketing
- Brand Management
- Graphic Design
- Web Design
- Microsoft Excel
- Web Analytics
- Google Analytics
- Crm
- Market Research
- Html
- Customer Relationship Management (Crm)
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