Abhisha
Associate Marketing Automation Manager @Novo Nordisk
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WORK HISTORY
Associate Marketing Automation Manager @Novo Nordisk
Bengaluru, IN
Worked closely with marketing stakeholders to understand audience requirements, business goals and objectives review campaign and deliverability metrics, making recommendations for optimization and improvement.• Built and configured 100+ different campaigns including ad-hoc campaigns using SQL Queries, Journey builders, Email studio, Automation studio, Web Studio and contact builder.• Conducted email campaign setup including email configuration, optimizes existing creative, targeting, data monitoring, tracking, testing, and deployment.• Experience in developing Customer journeys using entry sources and multiple Activities like Data extensions and Decision/ Engagement/ Random Splits, Email send.• Experience in AMP script to develop Landing pages for Data Capture through forms.• Execution, Quality check, Deliverability, and Deployment of email campaigns.• A/B testing in the journey and segmentation in Email Studio & optimize campaign performance.• Performed Analysis for the Emails being sent/not being sent from the Campaigns as per the client\'s requirement.• Created and assigned business users roles and permission.• Created Emails and Tracking reports, pulled metrics using Intelligence reports.
EDUCATION
CMR Technical Campus (Autonomous Engineering College)
Bachelor of Technology - BTech, Computer Science
ABOUT ABHISHA
Marketing Automation Specialist with strong expertise in Salesforce Marketing Cloud, experienced in designing, executing, and optimizing multi-channel campaigns. Skilled in collaborating with marketing stakeholders to align campaigns with business goals, analyze deliverability metrics, and recommend data-driven improvements. Proficient in building 100+ campaigns using SQL Queries, Journey Builder, Email Studio, Automation Studio, Web Studio, and Contact Builder. Hands-on experience in developing customer journeys, implementing AMPscript for landing pages, and executing A/B testing to enhance campaign performance. Adept at end-to-end campaign management including setup, configuration, targeting, tracking, testing, deployment, and quality checks. Strong analytical skills with proven ability to generate campaign performance reports, manage user roles and permissions, and ensure deliverability excellence.
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