Abhirup Rudra

About Abhirup Rudra

I build demand engines that move the needle. With deep experience in primarily B2B…

Experience

1. Demand Generation Lead (Americas), Marketing

   Cvent

   Feb 2022 — Present

   Driving demand generation efforts for the entire Cvent Supplier and Venue Solutions suite of products for the Americas region\\\\n\\\\n* Driving the strategy, development, and execution of inbound and outbound programs, with highly effective and targeted demand-generation campaigns to generate sales-ready MQLs\\\\n* Promoting core product launches in close partnership with PMMs\\\\n* Co-leading website conversion and lead generation\\\\n* Enabling hybrid and in-person roadshows, chain shows\\\\n* Enriching marketable database and continually optimizing contact segmentation in close collaboration with the database team to reach highly qualified prospects\\\\n* Onboarding and developing new talent\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• New Delhi Institute Of Management

  Master of Business Administration - MBA (PGDM) , Marketing & Media

  2014 — 2016

• Scottish Church College

  Bachelor of Business Administration - BBA , Marketing & International Business

  2011 — 2014

Skills

• Graphic Designing
• Press Releases
• Marketing
• Online Advertising
• Marketing Strategy
• Sales
• Public Relations
• Reputation Management
• Social Media Marketing
• Market Research
• Marketing Management
• Marketing Communications
• Online Marketing
• International Business
• Crisis Communications
• Digital Marketing
• Social Media
• Marketing Research
• Advertising
• Graphic Designing