Abhirup Barat

About Abhirup Barat

As the Brand Head- Sales of MINI OSL Prestige Pvt Ltd, the authorized dealer of MINI cars in Kolkata, India, I lead the sales operations of high-end luxury hatchback cars, managing team of sales professionals and ensuring customer satisfaction and retention. I have over 16 years of work experience alongwith the luxury automobile sales industry and a BMW Sales Certification that demonstrates my expertise and commitment to this field.My mission is to drive business growth and sales revenues for MINI OSL Prestige by developing strategic plans, implementing sales strategies, and solving complex sales closing situations. I also oversee the budgets, sources of revenue, performance reviews, hiring, training, and OEM reporting and processes of my team. I am passionate about the luxury car market and its trends, and I constantly seek to enhance my knowledge and skills in customer relationship management, people management, and team building.I have been recognized by HRD India in association with Economic Times as the Marketing Person of the Year for Luxury Automobile Sales Industry in 2023, and by Osl Prestige as the Best Sales Manager for Year 2015 and 2018.

Experience

1. Brand Head

   Mini Osl Prestige

   Feb 2025 — Present · Kolkata, IN

   My role as Brand Head - Sales at MINI OSL Prestige, I spearheaded the development of brand strategies to drive growth and expand sales of MINI Coopers luxury hatchback cars in West Bengal and Orrisa Sales Territories. By leading the Pro-Sales team, to achieve and increase the Sales revenue through innovative marketing campaigns and strategic partnerships.MINI occupies a niche yet crucial position in the premium 4-wheeler market, particularly known for its compact luxury vehicles with distinctive design and high-performance features. In markets like West Bengal and Odisha, MINI holds a relatively smaller share compared to mainstream luxury brands However, to ensure make the Brand MINI’s strong brand identity and appeal so that it reach to the younger, urban clients who make it as an attractive choice for its segment. To Expand the market share of MINI in Kolkata and Orissa luxury car segment, as the Brand MINI could hold more, around 2-3% as of now and ensure it continues to attract customers who prioritize individuality, design, and fun driving experiences over traditional luxury.

Education

• Institute of Automotive Industries,Chennai

  Post Diploma in Automobile Engineering, Automotive Engineering and Technology

  2005 — 2008