Abhiruchi
Deputy Manager at Cinépolis India with expertise in data-driven decision making || MBA-IIM Ranchi\'20
- Role
- Deputy Manager at Cinépolis India
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Abhiruchi
As a Deputy Manager at Cinépolis India, over 2.5 years of experience driving customer loyalty programs and leveraging data analysis to enhance customer engagement and operational efficiency. Worked closely with cross-functional teams to execute strategies that align business objectives with market insights, focusing on improving customer satisfaction and retention. Previously at HCL Technologies, contributed to strategic initiatives in the Financial Services domain by analyzing deal pipelines and delivering actionable insights to leadership. Owned critical board presentations, ensuring data accuracy and alignment with organizational goals. Passionate about transforming data into actionable strategies that foster growth and innovation.
Experience
Deputy Manager
Dec 2022 — Present · Gurugram, IN
Strategized and executed comprehensive campaigns• Enhanced campaign effectiveness through A/B testing, refinement of customer segmentation strategy • Partnered with Mar-tech teams to implement innovative technologies to enhance customer engagement• Defined strategic initiatives and KPIs to achieve corporate goal; • Led Club Cinepolis and its the expansion across multiple online sales channels (app, website and Book My Show) with the aim of expanding the member base and standardizing the member benefits• Developed and launched critical loyalty analytics-based initiatives focused on customer category segmentation, churn prevention, fraud detection, and Customer Lifetime Value estimation
Education
BIT Sindri
B.Tech
2011 — 2015
DAV Kapil Dev Public School
High School
2009 — 2011
Indian Institute of Management, Ranchi
Master of Business Administration - MBA
2018 — 2020
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