Abhiroop Chatterjea
Director - Marketing @ Cipla Health Ltd | Leading P&L and Strategy
- Role
- Director - Marketing at Cipla Health Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Abhiroop Chatterjea
As Director of Marketing at Cipla Health Ltd, I bring over 20 years of experience in marketing management, P&L leadership & strategic planning across FMCG and healthcare sectors. My role involves driving business performance for key categories, including VMS, probiotics, hygiene, nutrition and medicated derma, while contributing to the organization\'s broader mission of health and wellness innovation. Previously, I led marketing for Emami Ltd’s skincare portfolio, overseeing a Rs. 550 cr+ business with BoroPlus. My expertise spans P&L, brand building, consumer insights, and creating impactful communication strategies. With a focus on collaboration & analytical thinking, I aim to empower teams and deliver sustainable growth.
Experience
Director - Marketing
Oct 2019 — Present · Mumbai, IN
Heading P&L, marketing & strategy for VMS, hygiene, personal care, probiotics, derma and nutraceuticals categories. Have handled smoking cessation also
Education
University of Calcutta
B.Sc. (Hons), Economics, Statistics, Mathematics
1998 — 2002
St.Patrick's H.S.School,Asansol,W.B.
ICSE, ISCE, English,Mathematics,Science
1985 — 1998
Indian Institute of Social Welfare & Business Management (IISWBM),Kolkata
MBA, Marketing Management
2002 — 2004
Skills
- Trade Marketing
- Consumer Products
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Product Development
- Marketing Management
- Market Analysis
- Segmentation
- Sales Management
- Marketing Research
- Fast-Moving Consumer Goods (Fmcg)
- Competitive Analysis
- Sales Operations
- Promotions
- Pricing
- Key Account Management
- Sales
- Strategy
- Team Management
- Brand Architecture
- Strategic Planning
- Consumer Behaviour
- Distributed Team Management
- Fmcg
- Marketing
- Key Account Development
- Market Research
- Advertising
- Customer Insight
- Management
- Market Planning
- Forecasting
- Integrated Marketing Communications Planning
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