Abhirami P
Associate Brand Manager @ TVS Motor Company | Bain & Company | IIM Trichy PGPM’24 | Marketing and Advertising
- Role
- Associate Brand Manager at TVS Motor Company
- Location
- Thiruvananthapuram, KL, IN
- LinkedIn followers
- 500 followers
About Abhirami P
I’m a marketing professional currently working as an Associate Brand Manager at TVS Motor…
Experience
Associate Brand Manager
Apr 2024 — Present · Bengaluru, IN
Execute 360° marketing strategies, focused on enhancing consumer connection, brand recall, and sales across diverse markets.• Conduct in-depth market visits and consumer research to understand dealer dynamics, consumer preferences, and competition.• Spearhead GTM strategy for new product launches while ensuring growth in market share, traffic, and other key brand matrices.• Develop and implement ATL, BTL, and digital strategies tailored to market needs.• Drive social media strategy and content planning across Instagram, Meta, and YouTube, nurturing a community of 250K+ followers and expanding brand reach through 50+ tailored campaigns.• Work closely with creative agencies and internal teams on communication development, TVC/DVC production, print, and event activations; manage outdoor presence through OOH, wall wraps, bus/auto branding, mall activations, and event sponsorships.• Coordinate with product development teams to ensure new product rollouts align with brand strategy and customer needs; monitor product performance and suggest improvements.• Ensure stock availability across dealerships in coordination with logistics.• Build consistent brand messaging as per guidelines across regions, adapted for local relevance.• Ideate and execute innovative consumer engagement programs that drive retention.• Track campaign performance, footfall, and brand health; present actionable, data-backed insights to senior stakeholders.• Handle vendor management including commercial negotiations, execution timelines, and cost analysis to optimize marketing budgets.• Assist in budget planning and tracking, ensuring optimal ROI across initiatives.
Education
Government Engineering College, Barton Hill, Thiruvananthapuram
Bachelor of Technology - BTech (Honors), Electronics and Communications Engineering
2017 — 2021
Indian Institute of Management Tiruchirappalli
Master of Business Administration - MBA
Sarvodaya Vidyalaya
ICSE, Science
Sarvodaya Vidyalaya
ISC, Science
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