Abhishek Kumar Singh

Executive - Brand Marketing @BSH Home Appliances India

Mumbai, IN

Executive - Brand Marketing @BSH IndiaManaging 110+ Brand Shops Pan-IndiaDigital Hygiene & Visibility: Ensured accurate and verified Google Business Listings for all Brand Shops, improving online presence via updated locations, contacts, and store visuals.Review Management: Launched a national review campaign aiming for 300+ reviews/store with 4.2+ ratings; improved listings with quality content and customer engagement to boost footfall.Competitor Benchmarking: Audited digital presence of competitors and developed strategies to keep BSH Brand Shops ahead in search rankings.Franchisee Onboarding: Led first-level discussions for new franchise partners; coordinated with local sales teams to streamline onboarding and rollout strategy.Sell-Out & Target Analysis: Monitored daily sell-out data across Brand Shops; analyzed promoter performance and optimized target planning for better conversion and efficiency.Sales Dashboard & Reporting: Developed dashboards for higher management; presented monthly performance reports and data-driven insights for strategic decisions.Cross-Functional Collaboration: Worked with regional sales and marketing teams to ensure Brand Shop performance, visibility, and alignment on campaigns.DMS Project: Spearheading the Distribution Management System (DMS) implementation to capture real-time distributor sales data for better forecasting and campaign planning.Retail Excellence: Initiated understanding and strategy for in-store customer experience enhancement; exploring scalable solutions for premium retail execution.

Lovely Professional University

Master of Business Administration - MBA

Lalit Narayan Mithila University, Darbhanga

Bachelor's Degree

Lalit Narayan Mithila University, Darbhanga

Master of Arts - MA