Abhishek Kumar Singh
Executive - Brand Marketing @BSH India | Ex-Event Head, MMSO | Ex-Sales Manager, Aditya Enterprises (MSME) | Marketing & Business Analytics | IBM Certified Analyst | Politics & IR Enthusiast | MBA @ LPU’25
- Role
- Executive - Brand Marketing at BSH Home Appliances India
- Location
- Begusarai, IN
- LinkedIn followers
- 500 followers
About Abhishek Kumar Singh
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.\" – Philip…
Experience
Executive - Brand Marketing
Oct 2024 — Present · Mumbai, IN
Executive - Brand Marketing @BSH IndiaManaging 110+ Brand Shops Pan-IndiaDigital Hygiene & Visibility: Ensured accurate and verified Google Business Listings for all Brand Shops, improving online presence via updated locations, contacts, and store visuals.Review Management: Launched a national review campaign aiming for 300+ reviews/store with 4.2+ ratings; improved listings with quality content and customer engagement to boost footfall.Competitor Benchmarking: Audited digital presence of competitors and developed strategies to keep BSH Brand Shops ahead in search rankings.Franchisee Onboarding: Led first-level discussions for new franchise partners; coordinated with local sales teams to streamline onboarding and rollout strategy.Sell-Out & Target Analysis: Monitored daily sell-out data across Brand Shops; analyzed promoter performance and optimized target planning for better conversion and efficiency.Sales Dashboard & Reporting: Developed dashboards for higher management; presented monthly performance reports and data-driven insights for strategic decisions.Cross-Functional Collaboration: Worked with regional sales and marketing teams to ensure Brand Shop performance, visibility, and alignment on campaigns.DMS Project: Spearheading the Distribution Management System (DMS) implementation to capture real-time distributor sales data for better forecasting and campaign planning.Retail Excellence: Initiated understanding and strategy for in-store customer experience enhancement; exploring scalable solutions for premium retail execution.
Education
Lovely Professional University
Master of Business Administration - MBA
2023 — 2025
Lalit Narayan Mithila University, Darbhanga
Bachelor's Degree
2017 — 2020
Lalit Narayan Mithila University, Darbhanga
Master of Arts - MA
2020 — 2022
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