Abhineet C.
Communications & Branding Professional | Internal Communications, Culture & Change | Strategic Storytelling for Large Organizations
- Role
- Associate Manager Communications & Engagement (Brand, Marketing & Communications) at EY
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Abhineet C.
A marketing and communications professional with years of experience in Marketing, Brand Management, and Content Management for the Life Insurance and Retail industry.
Experience
Associate Manager Communications & Engagement (Brand, Marketing & Communications)
Oct 2022 — Present · Gurgaon, IN
Support integrated brand, marketing, and internal communication initiatives aligned with organizational strategy and business goals- Design and deliver multi-channel engagement campaigns to enhance awareness, participation, and message retention across global audiences- Partner with senior leaders to shape leadership narratives, culture communication, and strategic messaging- Manage end-to-end delivery of large-scale communication programs across regions, ensuring consistency, quality, and brand governance- Track and analyze communication performance to drive continuous improvement and impact.Key client engagements- Global Talent Brand, Marketing and Communications (2025–Present): Led internal branding, onboarding communication, leadership transitions, and global engagement programs- APAC Financial Services Organization (2024–2025): Delivered DEI, L&D, and leadership storytelling campaigns across Japan, Korea, Greater China, Asean & Oceania- Digital Transformation & AI Platform (2022–2023): Delivered global communication for AI, GenAI, and transformation initiatives, reaching thousands of employees worldwide.
Education
ICFAI Business School, Pune
MBA, Marketing
2007 — 2010
IMS UNISON UNIVERSITY
Bachelor of Business Administration - BBA, Marketing
St. Dominic Savio college
Higher Secondary Certification, Business/Commerce, General
2000 — 2002
Skills
- Agency Coordination
- Corporate Communications
- Business Analysis
- Lead Management
- Integrated Marketing
- Marketing
- Lead Nurturing
- Marketing Management
- Market Analysis
- Brand Management
- Marketing Strategy
- 360 Campaigns
- Multi-Channel Marketing
- Campaign Management
- Advertising
- Quality Management
- Mis
- Key Account Management
- Media Planning
- Vendor Management
- Recruitment Advertising
- Market Planning
- Market Research
- Content Management
- Managing Agency Relationships
- Product Marketing
- Crm
- Team Management
- Marketing Communications
- Competitive Analysis
- Management
- Brand Development
- Customer Profiling
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