Abhinaya R.
Driving Content, Brand and ABM at Softobiz
- Role
- Senior Marketing Manager at Softobiz
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Abhinaya R.
I help B2B brands sound sharper, feel more human, and show up with purpose. At Softobiz, I lead brand, content, and ABM - turning complex tech into CXO-ready narratives that drive trust, engagement, and growth.My journey spans global giants like Tech Mahindra, high-growth SaaS firms like Darwinbox and Tezo, and wellness-focused ventures where purpose met performance. I’ve built and led rebrands, launched campaigns from scratch, and scaled content engines that power both sales and storytelling.Entrepreneurship taught me the art of building from zero. Having launched and run my own pâtisserie, I know how to blend creative thinking, customer centricity, and business acumen to deliver value that lasts.I’m a brand thinker, copy strategist, and business storyteller - always chasing clarity, connection, and big-picture impact.
Experience
Senior Marketing Manager
Jul 2025 — Present
Education
Institute For Technology and Management
Master of Business Administration (M.B.A.), Finance, General
2013 — 2015
Seth M. R. Jaipuria
Science
1998 — 2009
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