Abhinav Upadhyay

About Abhinav Upadhyay

Seasoned executive with 20 years of success in brand building, product development, and business growth across Telecom, Fintech, Remittances, Forex, Education, Food, and EdTech sectors. My strength is helping institutions move from momentum to mastery — where growth must become predictable, governable, and durable. Proven track record in- Scaling ideas and funded ecosystems into thriving businesses with assured predictability of growth and margins- Crafting integrated brand and customer experiences to drive growth- Leading transformative change through creative mix of technology, human understanding and talent - Building and nurturing high-performance teams and corporate culturesEntrepreneurial mindset with corporate acumen, adept at revitalizing large organizations and propelling funded startups to scale with predictability, margins and culture. Award winning MICA alum who has led Marketing, Market Resarch, Public Relations, ATL and BTL Marketing, Digital Marketing and Social Media, Product Innovation & Management as also handled entire P&L responsibility for business verticals.Before joining ̧CollegeDekho I was with LeverageEdu for a short stint and prior to that I was the Chief Marketing Officer at Talentedge.com. Drove complete rebrand, overhauled all consumer touch-points and the Digital as well as Product strategy, reduced Customer Acquisition Costs through strategic interventions and tactical initiatives while also powering organic social engagement to a 1200% yoy growth. Served as Senior Growth Advisor to Avanti Learning Centres, an EdTech startup supported by Michael and Susan Dell Foundation.At Zee Learn, I helped curate the world\'s largest rollout of Augmented Reality for students besides launching strong acquisition campaigns and branding initiatives. Transformed Zee Learn into a profitable company with a growth in bottom-line and revenue growth of 35% while redoing the brands and their communication outreach.As the Head of Products and Marketing at Thomas Cook India Ltd, I launched the Online Forex portal & Borderless Prepaid Card while growing the Remittance business by over 70% in 3 years and handling the complete revamp of the foreign exchange offering across all branches and digital mediums. At Western Union, I received the Performance Excellence Award from Global HR head & drove brand awareness to 99% in the category, and represented the company at Cannes Lions. At Tata Teleservices, I launched the brands & services across 26 circles in India.

Experience

1. Group CMO Head of Operations

   CollegeDekho

   Nov 2022 — Present · IN

   CollegeDekho helps students reach the right colleges and helps colleges to teach them better. Leading national operations and group marketing at CollegeDekho, driving scalable growth, institutional partnerships, and trust-led enrolment outcomes across India.

Education

• University of Virginia Darden School of Business

  Certificate in Digital Transformation, Digital Transformation

• Seth M. R. Jaipuria School Lucknow

  ISC, Physics, Chemistry, Biology and Computer Science

• Edexcel, UK

  Higher National Diploma - Computing and Multimedia, Computing and Multimedia

• University of Lucknow

  Bachelor in Business Administration, Business Administration

• MICA | The School of Ideas

  Master of Business Administration - MBA, Brand Management

Skills

• Entrepreneurship
• Customer Relationship Management (Crm)
• Strategy
• Business
• Team Management
• Advertising
• Marketing Communications
• Strategic Planning
• Budgets
• Multi-Channel Marketing
• Retail
• Business Planning
• Marketing
• Telecommunications
• Product Development
• Program Management
• Digital Strategy
• Analytics
• Business Strategy
• Product Management
• Financial Services
• Crm
• Management
• Business Development
• Digital Marketing
• Online Marketing
• Brand Management
• Marketing Strategy
• Product Marketing
• Integrated Marketing
• Negotiation
• Marketing Management
• Sales