Abhinav Tripathi

About Abhinav Tripathi

I am a multi-skilled professional with hands-on experience across ads management, SEO, analytics, creative production, website handling, and brand communication. At Trishveda Retail, I contribute to full-funnel marketing execution, driving campaigns, designing and managing creatives for 6+ digital platforms, and supporting Meta & Google Ads optimization that consistently delivers 3-4x ROAS. I also assist with marketplace ads, content planning, and improving digital workflows to enhance campaign efficiency.My background includes a government internship at the DC Office (Revenue Department), where I conducted asset and cost analysis that identified 18-25% potential savings, strengthening my analytical, research, and reporting skills. Prior roles in PPC and SEM enabled me to improve client campaign performance by 20-30%, refine targeting strategies, and strengthen my understanding of performance marketing and consumer behavior.Alongside my professional experience, I bring a strong creative side as a dancer, singer, and guitarist, with multiple stage performances that have built my communication skills, presentation abilities, and confidence in collaborative environments. Let’s connect if you believe great outcomes happen where insight meets imagination and marketing meets meaningful experience.

Experience

1. Performance Marketing Specialist

   Cellecor Gadgets Ltd.

   Jan 2026 — Present · New Delhi, IN

   Driving sales through performance marketing campaigns across Google Ads (Search, Display, Shopping) and Meta, optimizing for ROAS, CPA, and conversion rate.•Managing full-funnel customer acquisition, including prospecting, retargeting, audience segmentation, and bid strategy optimization.•Scaling paid traffic and revenue for marketplace listings on Amazon and Flipkart through keyword and performance optimization.•Implementing conversion tracking, pixel integration, and attribution modeling to ensure accurate measurement of CAC, CPL, and revenue impact.•Executing structured A/B testing across creatives, targeting, and landing pages to improve CTR and reduce customer acquisition cost.•Analyzing campaign data to optimize budget allocation, scale high-performing campaigns, and eliminate underperforming segments.

Education

• Ambuja Vidya Niketan, Upparwahi

  Matriculation

• Lovely Professional University (LPU)

  Master of Business Administration - MBA

• SANGAM SCHOOL OF EXCELLENCE - A WORLD SCHOOL

  Intermediate

• AMITY University Gurgaon

  Bachelor of Business Administration - BBA