Abhinav Shandilya
Performance & brand marketer with 4+ yrs experience in Google Ads, Meta, DV360, ASO, affiliate & referral marketing. Driving full-funnel growth & lead gen for mobile apps across categories.
- Role
- Associate Marketing Manager at Rapido
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Abhinav Shandilya
Currently working at Greedygame as an app growth marketer, handling multiple Apps, their…
Experience
Associate Marketing Manager
Mar 2024 — Present · Bengaluru, IN
Key ResponsibilitiesPlanned and executed full-funnel performance marketing campaigns across Google Ads (including Performance Max), Meta Ads, and DV360 to drive user acquisition and brand growth.Ran impactful brand awareness campaigns through DV360 and YouTube, significantly enhancing app visibility and market recall.Initiated and managed affiliate marketing programs, expanding acquisition channels and improving overall marketing ROI.Led lead generation campaigns via Meta and Google platforms, leveraging targeting strategies to acquire high-intent users.Developed and scaled referral marketing strategies across Pan-India, contributing to sustainable organic user growth.Collaborated with creative and content teams to develop compelling, performance-driven ad creatives tailored to diverse audiences.Managed ASO efforts, including metadata optimization and creative updates on Google Play Console and Apple App Store through keyword analysis. Along with Apple search ads campaign.Regularly analyzed campaign data to optimize for key performance metrics such as ROAS, CTR, and CPA, ensuring continuous improvement.
Education
IBS Mumbai
Master of Business Administration - MBA, Marketing
2018 — 2020
Thakur College Of Engineering and Technology
Bachelor of Engineering - BE, Electrical, Electronic and Communications Engineering Technology/Technician
2011 — 2017
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