Abhinav Pamneja

About Abhinav Pamneja

Results-driven media professional experienced in sales, brand partnerships, growth marketing & monetization- Proven ability to drive revenue growth, build strategic partnerships, and lead high-performing teams- Demonstrated success in scaling user acquisition, maximizing ROI, and expanding market presence across organizations- Possesses strong communication, negotiation, and analytical skills, with a track record of exceeding targets.

Experience

1. Deputy General Manager - User Growth - Product Marketing

   Paytm

   Nov 2020 — Present

   Strategic partnerships: Spearheaded collaborations with corporates (CXOs, VPs, Brand, Marketing Heads) for a win-win situation kind of partnerships; which eventually led Paytm to acquire customers at a cost lower than the CAC from paid activation on Google and Facebook. • Brand strategy & communication: Developed and executed a cohesive brand strategy with consistent messaging and to drive new users (MAU) via brand partnerships i.e. utilizing the space on FMCG product labels for advertising. • Content & campaigns: Led the creation of high-impact content and innovative campaigns to engage audience segments. • Data-driven growth: Leveraged Financial Planning & Analysis (FP & A) to optimize marketing strategies and resource allocation. • User & revenue growth: Drove Paytm’s UPI growth, scaled market presence by optimizing revenue channels. • Team & market expansion: Managed high-performing teams, executed strategic growth plans, and expanded Paytm’s footprint. • Experimentation & innovation: Scaled organic and paid channels, tested new acquisition strategies. • Cross-Functional leadership: Co-designed the solution with product, tech, and creative team to implement growth initiatives. Key Achievements: • Partnered with more than 85 brands and achieved ~2X of the target. Received \"ROCKSTAR 2023 Award\" for best performance.

Education

• Amity University

  Master of Business Administration - MBA

  2008 — 2010

• New York University

  Certification

  2010 — 2010

• Bal Bharati Public School

  CBSE

  2002

• BMS College of Engineering, Bangalore

  B.Tech

  2003 — 2007

• Amity Global Business School, London

  Certification

  2010 — 2010

Skills

• Mobile Phone Apps
• Influential Communicator
• Loyalty Programs
• Strategic Thinking
• Ivr
• Sms
• Crm
• Mobile Marketing
• Brand Activation
• Vas
• New Business Development
• Self-Motivated Individual
• Knowledge Sharing
• Client Contact
• Campaigns
• Mobile Advertising
• Marketing
• Brand Management
• Marketing Strategy
• Solutions Marketing
• Campaign Management
• People Skills
• Outstanding Interpersonal Communication Skills
• Business Development
• Digital Marketing
• Customer Engagement